Merrell Launches its First Shop in Shop in Blacks

Store to debut Merrell apparel collection in UK retail.

Merrell, the leading outdoor footwear brand, has partnered with Blacks to launch its first shop in shop in the UK.

Launching in the Blacks Leicester store on 2nd December, the shop in shop will trade Merrell’s apparel collection for the first time in the British retail space.

The apparel collection, for men and women, includes an array of technology-packed jackets, tops, trousers and accessories that perfectly complement Merrell footwear to keep outdoor enthusiasts on the trail for longer.

Highlight products will include the award-winning Merrell Whisper Rain Jacket and the Merrell Ridgevent Thermo Jacket that was created to heat up any adventure. Merrell’s celebrated footwear collection will also feature and contain popular hiking and trail running styles such as the Merrell MQM Flex 2.0 and MTL Longsky.

Rob Griffiths, VP and GM at Merrell EMEA said: “The shop in shop in Blacks marks the only place in the country that athletes, experience seekers and outdoor adventurers will be able to physically shop the Merrell apparel collection. This collection has been designed to help keep brand fans dry and protected from the elements this season”.

“The customer experience instore is designed to help share the simple power of the trail – with a selection of product and brand inspiration to communicate our brand ethos.

“We’re delighted to be supporting Blacks in what has been an incredibly challenging time for the retail sector and we’re excited to be providing something new and exciting for their customers when its doors reopen on 2nd December.”

Jim McNamara Buying Director – JD Outdoor said: “We’re excited by this opportunity to provide Merrell with a platform to showcase its apparel range for the first time in the UK. There remains no better way to shop outdoor products than in a retail setting. We deliver an experience that offers our customers expert advice from staff, as well as the chance to interact with both the product and each other helping to strengthen the outdoor community. We’re looking forward to Blacks providing the perfect home to Merrell’s new seasonal collections.”

Blacks Leicester is located within the city’s popular shopping district at 46 High St, Leicester LE1 5YN.

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