Is thrilled to announce its new partnership with Merrell; a leading brand in outdoor, hiking and running footwear. As part of this collaboration, Jaywing will provide organic social media support, content creation, and community management for Merrell’s Instagram and Strava channels.
Merrell has entrusted Jaywing to help them cut through the noise with creative and impactful content that resonates with their audience. Jaywing’s team will focus on producing engaging organic social content that elevates interaction and drives deeper engagement with the brand’s Instagram channel for the European market (@merrelleu) and its elite trail running community on @merrelltestlab and Strava, including reactive content creation and event-based content.
The partnership comes after a competitive pitch process, where Jaywing impressed with its bold creative ideas, strategic approach and proven track record of delivering high-performance content for retail clients such as END Clothing.
“Jaywing demonstrated a genuine enthusiasm for Merrell, which we immediately appreciated.”, said Zoe Gooderham, Digital Marketing Executive at Merrell. “The team consistently exceeds expectations and produces work of exceptional quality”.
One of the key moments in the partnership has been Jaywing’s role in supporting Merrell’s Urban Hike event in London. The hike, led by the Merrell Hike Club, was a promotion tied to the brand’s latest international Urban Hike Guide campaign. Jaywing’s team were on the ground to capture content for the EU channels and amplify the event’s reach on social media.
“We’re so excited to collaborate with Merrell and bring our creative expertise to the forefront of their social media strategy. By crafting authentic and engaging content, we aim to elevate their brand presence and deepen their connection with a passionate audience, broadening their appeal amongst younger consumers and making hiking more accessible for all” said Ryan Dean, Organic Media Director at Jaywing. “As our partnership evolves, we’re eager to explore new platforms, amplify product launches, and support Merrell’s continued growth in the outdoor footwear space.”
