Nostalgia sports apparel company, Mitchell & Ness, has opened its first international flagship store in London.
The Soho store offers visitors an innovative, modern retail environment that showcases the Mitchell & Ness brand inclusive of authentic jerseys, headwear and accompanying merchandise from brands such as Concepts, Reigning Champs and more.
The 1,022 square foot space features grey oak wood finishing throughout the space while custom wood veneer finish completes the units for product displays.
To celebrate the store launch, the brand will release a Mitchell & Ness and Liquiproof collaboration. Traditionally a high-end cleaning product for trainers, the brand and Mitchell & Ness are adapting for a special headwear partnership.
The Mitchell & Ness London store is located at 19 D’Arblay Street, Soho, London, W1F 8ED, and will be open Monday-Friday 11am-7pm and on Saturday,10am-7pm.