Mizuno has appointed specialist sports and fitness communications agency Promote PR to drive awareness for its netball shoes with a nationwide #MakeTheSwap campaign.
Over 1.4 million women and girls playing netball in the UK, yet 70 per cent still play in running shoes, which don’t provide the necessary support for the fast moving, dynamic game. The support, grip and durability of Mizuno’s netball shoes reduce the likelihood of injuries, improve performance and reduce the need to replace shoes so regularly.
Along with traditional media relations, Promote’s support will encompass partnership development, content creation and work with influencers.
The Mizuno account will be headed by Promote PR CEO Sue Anstiss MBE, who said: “Our team at the agency include a number of netballers, ex-players and parents of players, so we completely understand the benefit of playing in the correct shoes. We’re so pleased that Mizuno chose us for this exciting project, especially at such an incredible time for netball, with England winning Gold at the Commonwealth Games and the World Cup taking place in Liverpool next summer.”
Graham Johnson, UK Marketing Manager at Mizuno Corporation, added: “Promote were a natural choice for us with their breadth of experience in promoting sports brands, coupled with their knowledge and connections in both elite and grassroots sport.
“The agency’s passion for sport is evident. It’s no surprise that with almost 25 years specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”
