Mizuno has become the official footwear and sportswear sponsor of the new RunLiverpool Marathon.
The 2011 race, which takes place on October 9, will be the first to be held in the city in over 20 years and is set to be a high profile annual event in Liverpool’s sporting calendar, with organisers RunLiverpool expecting the race to attract an estimated 12,000 participants.
As part of the sponsorship deal, Mizuno has given 10 pairs of running shoes and t-shirts to Liverpool Unites, one of the event’s charity partners, which will be donating them to Alder Hey Children’s Hospital to assist in patients’ long-term care and recovery plans.
In addition, Mizuno will be commencing its ‘Mizuno Tech Tour’ exclusively at the RunLiverpool Marathon.
Featuring a footwear display, Mizuno’s own PrecisionFit analysis tool and treadmill facilities, the brand’s purpose-built Mizuno Tech Tour vehicle looks set to be a popular attraction at the race, which will embark on a 12-month tour of UK race events following the completion of the RunLiverpool Marathon.
With a retail area located adjacent to the finishing line, the event will also give Mizuno the opportunity to showcase its performance range of running shoes and apparel.
Key race staff and marshals will be fitted in Mizuno running wear and the brand will also provide celebrity runners with apparel and footwear.
“We are delighted to confirm our support of the RunLiverpool Marathon,” says Paul Stevens, Mizuno’s head of UK sport.
“The international focus on the Liverpool City region’s inaugural marathon was a natural fit for Mizuno and the brand’s running series. The new partnership demonstrates our continued commitment both to the new event and to the global running community.
“Mizuno is delighted to be adding another premier running event to our global sponsorship portfolio and we look forward to being involved in this prestigious race.”
Race director Alan Rothwell adds: “Liverpool is recognised as an international running centre of excellence and Mizuno is the perfect brand to align with this new long distance event.
“The Mizuno brand is synonymous with exemplary performance, and we are delighted to welcome Mizuno on board as a sponsor of the RunLiverpool Marathon.”
