NABUFIT has signed British athletics legend Mo Farah as a brand ambassador in a three-year deal for its online fitness platform.
Farah is the most successful British track athlete ever after winning the 5k/10k double at the Olympic Games in London 2012 and again at the Rio 2016 Games.
Farah will, along with FC Barcelona’s Neymar Jr, former goalkeeper Peter Schmeichel and the table tennis player and Olympic medal winner Michael Maze, provide exclusive training programs, interviews and help motivate and inspire people to live a more active and healthy life.
Farah said: “I am very honoured to be part of the NABUFIT line-up of legends and I cannot wait to start recording the workouts.”
NABUFIT has reached more than 200,000 downloads in more than 180 countries in the first three months on the market.
Brian Palm Svaneeng Mertz, CEO of NABUFIT, said: “We are very proud to welcome Mo Farah to our team of international sports stars and legends. He has shown an extraordinary commitment to his sport and his fans, and that now includes providing unique content to the NABUFIT platform. With his great values, positive attitude and endurance, Mo Farah inspires millions of people, which makes him a perfect match for NABUFIT.”
NABUFIT app users can expect to see Mo Farah featured in the app in January 2017.
