When budgets are tight, retailers should always take a ‘mobile first’ approach to website design, according to the latest paper from retail management solutions specialist Eurostop.
Deborah Loh, marketing manager at Eurostop and author of the paper, says: “Industry pundits predict that by 2017 more than 90 per cent of internet users will access online content through their phones.
“However, in some demographics we may already have reached that point of market saturation. If a retailer’s website doesn’t look good on mobile devices, they could be losing out already.”
The paper explains that when looking to make the most efficient use of available resources, taking a mobile first approach will ensure retailers focus on what is most important.
A website that looks good and works well on a mobile device with a limited screen size will scale up to a desktop.
Also, retailers with a good mobile site won’t need to invest in developing an app.
In addition, if you’re site isn’t mobile friendly, it will by penalised in Google’s mobile SEO rankings.
For more information visit: www.eurostop.com/news/5-reasons-to-consider-a-mobile-first-e-commerce-website
