Mobilis Healthcare has bought Sacedi, a healthcare and sports wholesale business based in Toulouse, France.
Established 20 years ago by Joseph de Massia, who helped pioneer the game of squash in France, Sacedi has developed into a 1.8 million euro business, wholesale marketing products as diverse as AirPlus nasal strips and Sorbothane insoles, one of Mobilis’ top consumer brands. The company has good channels of distribution across France and has strong links with sports retailer Decathlon, which has 350 stores in 20 countries and accounts for a substantial share of retail sales in France.
“This exciting acquisition will enable the Mobilis Healthcare Group to develop its commercial activities outside the UK, enabling us to grow profitably with pace across Europe,” says Mobilis’ chief executive Colin Webb. “I will be working closely with Joseph de Massia, Sacedi’s former CEO, who will be continuing on a consultancy basis, and our own consumer brands business unit on developing the existing customer relationships within France, while laying foundations for innovative growth in Europe.”
Says Tim Clough, Mobilis sales & business development director: “We are in the process of contacting thousands of independent retailers across France, updating them on developments and offering upgrades to Shockstopper+. The response has been really positive, with sales ahead year-on-year.”
