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Molten renews deal with British Basketball Federation

Molten has renewed its sponsorship with the British Basketball Federation responsible for all British teams playing in FIBA competitions.

The new deal, which started on October 1, is for a four-year period to 2020 and will see the GB teams continue to use Molten’s distinctive, patented 12-panel GLX basketball.

The revolutionary ball technology features a parallel pebble surface structure providing a larger contact area and complete consistency of touch to enhance ball handling.

Edward Lowy, Managing Director of Molten UK and Ireland, said: “We have an excellent relationship with British Basketball and are fully committed to our continued support of the BBF in extending our agreement for another four years.

“Our long term partnerships are most important to us in helping to develop basketball into a fully-fledged major team sport and give it the status it deserves here in the UK.”

Nick Humby, Chairman of the Basketball Federation, added: “The BBF is delighted to extend the partnership with Unicorn and Molten for a further four years.

“With the Men’s team qualifying for Eurobasket 2017, the Women with key games ahead in November and the publication of the Vision for the sport, ‘Transforming Basketball in Britain Together’, it is critical to have partners like Molten who are so committed to the sport.”

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