MoveGB launches raft of initiatives amid Covid-19 challenges

The UK’s largest fitness class provider, MoveGB has responded to the Coronavirus pandemic by launching a new class live-streaming platform, Move At Home, alongside a support fund for independent fitness businesses.

Existing members will have access to live streaming of classes and workouts as part of their membership at no extra cost. Move At Home is also available to new members priced from £1 per week.

Move At Home Members will have discounted pay-as-you-go access to 100s of live-streamed classes along with included on demand fitness content from top brands like FiiT. During the COVID-19 crisis Move will also support our NHS heroes by offering them Move At Home for free.

Here’s how MoveGB is working around the clock to try to help:

MoveGB’s Five Initiatives
Five pragmatic and constructive initiatives designed to support business continuity and community health.
Move Initiative #1. Move at Home – Live Class Streaming
In just under a week, Move has rapidly implemented features to help activity providers make their classes available to Movers via live-streaming. This way, Movers can check in to classes from home, stay active while also supporting their local activity providers’ income. Move will also continue to adapt this service to increase the social aspect of the class streams. 100+ Partners are already live on the platform with more added daily.

Move Initiative #2. Activity Provider Support Fund – #SupportOurIndies
Many Move activity partners are small independent businesses and this period will be difficult for them. Move is implementing an Activity Provider Support Fund where Members can donate the income from unused visits to be distributed to their local activity partners just as if they had continued to use the service. The Activity Provider Support Fund will allow MoveGB members to assign the value of unused visits from their membership allowance to fitness providers in line with their usage in the previous month. Members can opt in to the Activity Provider Support Fund here. Move is also both encouraging Movers and partners to spread the word about this service using the #SupportOurIndies hashtag.

Move Initiative #3. Unused visits will roll over
If Members choose not to donate to the Activity Provider Fund, Move will roll over any unused attendances for those who cannot make their usual workouts to the following month so their membership isn’t wasted.

Move Initiative #4. Premium at-home fitness videos now included in Move memberships
Move has teamed up with one of the UK’s leading providers of at-home workout video classes – FiiT – to offer all Move members a free premium subscription for a month. During the period of time where the UK’s fitness facilities close, then members can still access all types of streamable classes from home. Registration for access is here.

Move Initiative #5: Waiving No-Show Fees
Move is encouraging all partners to waive no-show fees related to Covid-19 (Move does not charge no-show fees, however some of the partners in our network do, and Move facilitates the payments).

Alister Rollins, CEO and founder of MoveGB,said: “The clear advice coming from the government is that while we go through this challenging period, the public need to stay active and maintain healthy lifestyles, despite spending more time at home. This pandemic also puts incredible pressure on independent fitness businesses, when their business models are entirely based on social interaction. We want to do whatever we can to support local businesses through what will be a disruptive and disconcerting time.

“So we’re proud to announce the launch of Move At Home alongside our Activity Provider Support Fund to continue to support as many of our fitness instructors as possible. We’ve worked incredibly hard to get these initiatives live as quickly as possible and will further expand on these propositions over the coming weeks.

“MoveGB was created to be a community-led business that would connect providers with users to encourage commitment to long-term healthy lifestyles. We will not let this pandemic stop our work to achieve this goal.”
For more information visit and for Move At Home or follow @MoveGB on Facebook, Twitter, Instagram and LinkedIn (#MoveAtHome).

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