New appointment announced at Lyon Equipment

Lyon Equipment has announced the appointment of Scot Easter as Cycle Sales Representative for its North, Scotland and Ireland territories.

The new position has been prompted due to the company’s continued growth in the cycle market, with a portfolio including Ortlieb luggage, Bombtrack bikes, Tubus racks, Hydrapak hydration and Julbo eyewear.

Scot joins the company after having worked as the Northern bike rep for Scott Sports for four years, with prior experience as brand manager for Felt Bicycles at Saddleback.

Frank Bennett, Sales and Marketing Director at Lyon Equipment says, “Our existing retail partners know that working with Lyon Equipment is like having a virtual stock room. We hold stock in depth, ready for next-day delivery, which gives retailers a tremendous extra resource and of course helps financial performance. Our success is also fuelled by us keeping business simple, without overburdening buy-ins or terms. Our intention is to build our cycle-related service and product offering further, and Scot’s appointment reflects this.”

Scot says he is particularly excited to be working with a portfolio of adventure focused brands in Lyon’s fast-growing cycle division. Dealer enquiries can be directed to or to his mobile on 07932 336940.

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