New Balance acquires its distributor in Italy

Gartner Sports has been an exclusive New Balance distributor since 1996.

New Balance said the long-standing relationship with Gartner has helped it establish a commanding position in the Italian market through the increasing popularity of the brand’s performance running and premium lifestyle products.

Fran Allen, New Balance’s vice president EMEA region, adds: “The sealing of this agreement between our two companies stands as a significant landmark for New Balance as we look towards extending the brand’s reach and broadening its influence with active consumers across our European markets.”

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