New Balance and Joe Root agree multi-year sponsorship deal

According to Darren Tucker, New Balance’s vice president for Asia-Pacific, the agreement, which begins in October, will: “Enable New Balance to continue building its global reputation for high performance athletic products with the brand’s range of cricket footwear and equipment.”

England vice captain Root (pictured) said he’s keen to support the brand’s global cricketing ambitions, adding: “New Balance provides top quality cricket kit and performance footwear.

“I am looking forward to using them in matches and in training and also helping with the future development of the New Balance range at the highest levels of the game.”

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