New Balance appoints Peter Russell as performance category manager for EMEA

New Balance has announced the appointment of Peter Russell (pictured) as performance category manager for the EMEA region. Russell has built up a broad spectrum of experience in the running industry, where he has held a series of product-related positions with Asics, Mizuno and Reebok.

“This prominent appointment is an important step in our ambitious strategy to continue driving our global business forward, enhance product assortments and grow our retail presence,” Says Jon Ram, New Balance’s EMEA managing director.

Says Steve Ettridge, group manager international marketing and product: “We are renewing and intensifying our focus on sales, service and retail support in the EMEA region and around the world. We have taken on the challenges thrown down by a testing economic environment and a demanding and competitive market place by ramping up our investment in the key areas of advertising, market research and product development, all as part of a bold and progressive design to meet our long-term goals of systematic growth.”

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