Vicky Holland has been signed to the brand.
She competed for Great Britain at the 2012 Olympics in London and recently qualified for this year’s Olympic Games in Rio.
Holland has demonstrated her world class pedigree by winning the 2015 ITU World Triathlon in Edmonton, 2015 ITU World Triathlon in Cape Town, the 2014 World Triathlon Relay in Hamburg and the 2014 Commonwealth Games Mixed Relay in Glasgow.
Peter Riley, New Balance’s sports marketing manager in the UK, says: “We are extremely proud to have Vicky join our triathlete roster.
“Vicky is universally recognised as one of Great Britain’s foremost elite athletes and is well respected in the highly competitive world of women’s triathlon.”
