New Balance in step with Lancashire CCC as Official Footwear Supplier

Peter Moores, head coach of Lancashire County Cricket Club, will be hoping his players continue to have an extra spring in their step, thanks to New Balance.

As part of the brand’s deal as the club’s Official Footwear Supplier – now it its fourth year – the Lancashire players and coaching staff were recently individually assessed and fitted by a team of New Balance staff to ensure they have the most suitable footwear,

The shoes were produced at New Balance’s Flimby factory in Cumbria, where the company has been handcrafting performance footwear for nearly 30 years.

“It is important for the players to be provided with comfortable footwear and we are pleased to be sporting New Balance again this season,” says Moores.

Linking the brand with a leading sports club in the north west is a huge advantage for New Balance.

Liam Burns, the company’s European business development manager, says: “I’m delighted that our partnership with Lancashire goes from strength to strength.”

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