New Balance has launched the brand new LOSC Lille third kit, set to be worn during the 2024/25 season.
The striking new kit is inspired by one of the city’s defining landmarks, the Citadel of Lille, a five-sided fortress originally built in the 17th century. A concrete grey, pentagonal patterned shirt takes its visual cues from the physical citadel structure, whilst the club badge, accenting racing stripes and sleeve cuffs feature yellow and black colours synonymous with the livery of French Flanders.
2024 marks LOSC Lille’s 80th anniversary, with a special anniversary logo found emblazoned on the back of the jersey neck, representing the merger between Olympique Lillois and Sporting Club de Fives, LOSC Lille’s founding clubs.
New Balance has applied cutting-edge design technology across all 24/25 jerseys, rivalling best in class dry time, wicking and moisture management. Dimensional heat transfer provides elevation of trims across all branding, with side panels adding ventilation and breathability. Double turned and folded hems provide subtle detail and finishes, whilst the premium collar execution showcases the brand’s investment in innovation.
The creative for the launch drew upon inspiration from the region’s rich history of internationally renowned textile manufacturing.
General Manager of New Balance Football, Kenny McCallum said: “LOSC Lille’s 2024/25 Third Kit reflects the city’s quintessential architecture and the unique pride the fans feel for their hometown and esteemed football club.”
The New Balance LOSC Lille third kit will be available to order on 6th August at 8am from www.boutique-losc.fr, and http://www.newbalance.com/ and at selected LOSC stores and retailers in France.
