New Balance releases the 247

New Balance has released a brand new lifestyle silhouette, the 247.

Designed with the modern, urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a truly new, contemporary silhouette.

The New Balance 247 Luxe will be available at New Balance, and global retailers including size? and Footpatrol beginning January 7, retailing at £90 per style.

The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA.

The 247 Luxe is done in full-grain leather with asymmetrical engineered perforation details that are combined with a stretch synthetic nubuck sock construction for enhanced fit and a contemporary look.

Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.

Brian Lynn, senior product manager, global lifestyle, said: “The Luxe pack is what New Balance does best – premium, quality materials and craftsmanship in combination with sophisticated styling and superior comfort.

“Their versatility means they look just as good in a more formal setting as they do in a casual one – the perfect 24/7 companion.”

The New Balance 247 was designed to be suitable for all occasions and versatile for the always-on-the-go lifestyle.

To celebrate the style and its relevance to a modern lifestyle, New Balance will be hosting seven events in global cities that highlight local culture and community.

Events will take place in New York City, Los Angeles, London, Paris, Shanghai, Tokyo and Seoul on Saturday, January 7.

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