New Balance has announced the release of the Fresh Foam BB v3, the latest evolution to a staple shoe in the brand’s performance line, at NBA All-Star Weekend.
The launch colourway will be revealed in collaboration with LA-based lifestyle brand, Bricks & Wood to bring “A Different Bounce” to NBA All-Star. The black and yellow colours of the Fresh Foam BB v3 and 1000 models nod to classic San Francisco and the last time the Bay Area hosted NBA All-Star weekend back in 2000. New Balance and Bricks & Wood will host a pop-up shop on Maiden Lane, open to the public, on Feb. 14 and 15 from 12 pm – 7 pm. For the final hour on Feb. 15, stop by to hear a conversation between Bricks & Wood CEO and Founder, Kacey Lynch, and New Balance athlete and 2025 NBA All-Star, Darius Garland. The space gives fans a chance to shop the exclusive basketball and lifestyle collaboration from the two brands and enjoy other in-store experiences.
The updated Fresh Foam BB v3 is built for every area of the game, with dynamic materials focused on comfort, support and stability. The lightweight mono upper features a breathable mesh, while the TPU shanks on both sides of the midsole provide lateral support for quick cuts to the rim. The new underfoot full-length plate gives the shoe a propulsive feeling. An updated cushioned heel pocket provides a supportive lockdown fit, coupled with a ribbon-core Fresh Foam X midsole for maximum comfort to keep athletes fresh through all four quarters.
“The Fresh Foam BB v3 is focused on providing the ultimate comfort experience for the next generation. Our Fresh Foam technology creates a soft landing pad for our hoopers with bounce, while using a modern design language to bring style and confidence to the court,” says Myles Williams, Associate Product Manager, Basketball. “This combination of style and performance will allow hoopers to look good and feel good every time they compete.”
Additional colourways of the Fresh Foam BB v3 will retail for $130 starting in April and continue throughout the season. These include “NB Academy,” a modernized take on throwback college hoops, “Streetball,” a homage to basketball culture and the streetball era, and a Grey Days shoe that brings the classic NB colour and heritage to the court.
New Balance athlete and star guard Zach LaVine said: “I’m super excited for the latest update in the Fresh Foam BB franchise. The NB team always crushes it with innovation and style, and the Fresh Foam BB v3 is no different. It is by far the most comfortable basketball shoe I’ve played in, and I can’t wait to show them off on court the rest of the season.”
For more information on all basketball models, please visit www.newbalance.com/basketball and follow @newbalancehoops on Instagram for the latest news.
