New Balance signs multi year sponsorship deal with Athletics Ireland

New Balance has been named as the new sponsor of Athletics Ireland.

The multi year deal means New Balance will supply the Irish track and field team with a full selection of teamwear, including performance apparel for use in competition in all Irish events and world and European championships.

The brand will also supply training and warm-up items and leisurewear for medal ceremonies, travelling and public appearances.

“When the opportunity to create a partnership between New Balance and Athletics Ireland arose we jumped at the chance to work with them,” says Tom Carleo, New Balance vice president of footwear running/outdoor.

“It will be a pleasure to design product that is both modern and heritage inspired that will make the athletes and their fans proud.

“The collaboration with Athletics Ireland and the significant growth we have experienced here reinforce our ambition to become the number one running and athletics brand in the world.”

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