New Balance signs up Vertue as an ambassador

New Balance has appointed personal trainer and yoga teacher Shona Vertue as its newest ambassador in the UK and Ireland.

Having worked with New Balance as part of its ‘My Toughest Opponent’ campaign in 2016, Shona has now been signed up with the brand on a longer term ambassador deal that will see her champion the New Balance performance, lifestyle and women’s studio collection.

As part of her ambassadorship, Vertue will host a weekly class for her Vertue Method training concept at the New Balance London Flagship store on Oxford Street.

The Vertue Method, launched this year in association with New Balance, was developed by Shona and incorporates a fusion of yoga, weighted circuit training and meditation.

Sam Matthews, marketing manager of New Balance UK & Ireland, said: “Shona understands the power of fitness for both body and mind, which makes her a perfect ambassador for New Balance. She has amazing presence and an innate ability to engage female fitness consumers on a personal level, so we’re excited to see how we can build on what we have already achieved together.”

Vertue said: “I am delighted to have joined the New Balance family after a really exciting year together. 2016 was an utterly memorable year for me with the launch of the Vertue Method training videos, and with New Balance still by my side 2017 is set to be even bigger and better.”

Sign up in store at New Balance Oxford Street for the weekly Vertue Method class; head to – New Balance, 287 – 291 Oxford Street, London, W1C 2DR

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