The road race, which takes place on July 13, takes in some of the capital’s most historic landmarks, including The Ritz, Trafalgar Square, St Paul’s Cathedral, the London Eye, Big Ben and the Houses of Parliament.
New Balance will be producing the running shirts for the event.
“New Balance is a running brand that remains committed to manufacturing in Britain and the British 10k London Run is the perfect partner for us,” Samantha Mathews of New Balance says.
“As part of our #Runnovation campaign, we’re proud to be bringing New Balance technical expertise and heritage in performance running to this iconic run.”
