New Balance to open London flagship store

Situated on Oxford Street, one of the world’s busiest shopping destinations, it’s due to open mid-2016 and cover 13,000 sq ft.

Fran Allen, New Balance’s vice president EMEA region, says: “We all feel inspired by the prospects of this truly global flagship store in London.

“It will allow us to present the brand to millions of consumers with a powerful retail message, as we tell the full and distinguished story of New Balance.

“This major retail event will stand as a significant milestone in the company’s remarkable growth over the last five years and fires our ambition to be among the top three global sporting brands.”

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