Situated on Oxford Street, one of the world’s busiest shopping destinations, it’s due to open mid-2016 and cover 13,000 sq ft.
Fran Allen, New Balance’s vice president EMEA region, says: “We all feel inspired by the prospects of this truly global flagship store in London.
“It will allow us to present the brand to millions of consumers with a powerful retail message, as we tell the full and distinguished story of New Balance.
“This major retail event will stand as a significant milestone in the company’s remarkable growth over the last five years and fires our ambition to be among the top three global sporting brands.”
