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New British & Irish Lions kit is revealed

THE new British & Irish Lions kit was revealed in spectacular fashion as a giant ‘untouchable’ jersey hologram appeared over the London city-scape on the Southbank.

Canterbury’s stunt marked the launch of the jersey that will be worn by the British & Irish Lions players in the highly anticipated Tour.

The campaign is built on the insight that no player will touch the shirt until they have earned a call up to the Lions Squad. Committed fans who purchase the jersey are being playfully challenged to follow in the players’ footsteps and keep their hands off until the squad is announced in April.

British & Irish Lions new kit

The match jersey features new innovations to give Lions players the edge, including the introduction of water resistant technology for the winter conditions they can expect.

Fans will also benefit from many of the new innovations which feature across the Pro and Classic replica versions of the jersey, introduced by Canterbury to cater for the different demands and needs of British & Irish Lions supporters.

Available to purchase today, the Pro jersey features Vaposhield technology and the same styling as the match jersey worn by the players but cut with a straighter fit, while the Classic version specifically incorporates Vapodri technology and a relaxed fit for added supporter comfort.

An identical version of the match jersey worn by the players in New Zealand will be made available in 2017 as a bespoke piece of sporting memorabilia to keep as a once-in-a-life time collectors’ item.

Describing the launch of the new jersey, Canterbury CEO, Chris Stephenson said: “Canterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly ‘untouchable’ way.

“Canterbury have over 110 years’ experience in rugby and, like the British & Irish Lions, understand how important this jersey is to the players that wear it on the pitch and the supporters who wear it in the stands.”

The British & Irish Lions replica jersey is available to buy now at canterbury.com or lionsrugby.com

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