New CEO gets off to a flyer as Puma posts record Q2 sales

Puma has posted record second quarter sales figures, thanks to strong running sales and growth in Latin America and Asia.

Sales for the period increased 14.1 to €674 million, while net earnings rose 10.6 per cent to € 37.6 million.

The brand’s gross profit margin held up well at 49.1 per cent.

By category, footwear sales rose 16.2 per cent to €352.6 million, apparel went up 10.7 per cent to €224.3 million and accessories posted a 15 per cent increase to €96.7 million.

Puma said running category sales were boosted significantly by its top-selling Faas neutral running shoe.

“I could not have asked for a better start to my new position as Puma’s CEO than to announce the best second quarter in Puma’s history in terms of sales, a performance that underlines our ambition to achieve our sales target of €3 billion for this year,” says Franz Koch.

“The investments into our core markets, in line with our ‘Back on the Attack’ company growth strategy, have started to pay off and we will continue to strengthen our brand and product in order to become the most desirable and sustainable sportlifestyle company in the world.“

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