New Era has extended its partnership extension with McLaren Racing to produce headwear for all five of its race series for the 2023 season and beyond.
New Era will supply driver and fan headwear for each of McLaren’s teams in FIA Formula One World Championship, ABB FIA Formula E World Championship, Extreme E World Championship and NTT INDYCAR SERIES and the F1 Esports Series.
The extended partnership coincides with McLaren Racing’s 60-year anniversary which brings a year-long celebration of McLaren Racing’s historic milestones. A wider collection of designs and styles across New Era’s iconic silhouettes will be on offer including the 9FORTY curved visor, the 9FIFTY snapback, the mesh Trucker, and the knitted Beanie, some of which will be offered in Repreve fabric, a material made from recycled plastic bottles to align with both New Era and McLaren Racing’s sustainable credentials. Product highlights include one-off designs for certain races in both Formula 1 and Extreme E race calendar as well as a McLaren60 special edition cap.
Established in Buffalo, New York in 1920, New Era has been the global leader of headwear and lifestyle apparel for over a century. The new partnership extension with McLaren Racing signifies New Era’s successful expansion into motorsport with continued growth in future.
Paul Gils, VP EMEA at New Era, said: “We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their official headwear partner across all five race series.”
Lindsey Eckhouse, Director of Licensing and Digital Products, McLaren Racing, said: “We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in. Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating.”
