Has unveiled an exciting line-up of new brands set to exhibit from across the globe.
Among the latest brands confirmed include Mount to Coast, SPRINTS, Hyperice, PROM’ES, Naos Optics, TYR, and Toray. These additions reflect the growing international momentum behind the Expo, and a strong demand for innovation across performance gear, recovery technology, safety, nutrition, and sustainable materials.
Performance Footwear & Apparel
Mount to Coast, the performance footwear brand rooted in long distance running will bring their high-performance trainers, designed specifically for endurance athletes and tested in rugged conditions from trail to mountain.
SPRINTS, the US brand known for its bold, vibrant running headwear and apparel, will make its European trade show debut. Their growing global popularity is driven by a playful approach to performance gear, and their Amsterdam presence signals clear intent to connect with European retailers and distributors.
Recovery for Performance
Global recovery tech leader Hyperice joins the Expo with their latest product innovations. As interest in recovery tools continues to grow among recreational runners and professionals alike, Hyperice is a fantastic brand to add to a store’s offering.
Attendees can meet with Dutch event specialist PROM’ES. With decades of experience supporting running events across Europe, PROM’ES is a key partner for organisers looking to elevate the athlete and spectator experience. At IRX, the team will be connecting with race directors, agencies, and suppliers seeking reliable, high-quality equipment tailored for professional event delivery.
Optics, Safety, and Material Science
Naos Optics, a rising name in performance eyewear, will showcase their products which are ideal for specialty run and multisport retailers seeking to enhance their accessories category with premium optics.
Cross-Sport Innovation & Sustainable Materials
TYR will exhibit its elite-level triathlon and swim-run gear, including wetsuits, performance swimwear, and accessories tailored to both competitive athletes and lifestyle customers.
Finally, Toray will present a suite of advanced textiles developed for lightweight, breathable, and sustainable sportswear. This offers a unique opportunity for brands and manufacturers to explore sourcing and R&D partnerships on site.
Why Attend?
With 300 brands set to join the line-up, The International Running Expo 2025 promises unmatched access to the latest innovations shaping the future of running. Retailers, buyers, and distributors will benefit from exclusive product launches, first-look technologies, and the chance to build high-value supplier relationships, all in the heart of Amsterdam.
Trade registration is now open. For more details, visit www.internationalrunningexpo.com.
