The company’s Terraclaw 220 was deemed by the international judging panel, comprising 38 design professionals, to represent excellence in design.
Gordon Baird, inov-8 CEO, says: “The Red Dot Awards are extremely influential in terms of product design, so naturally we are delighted the team has been recognised for their excellence in this field.
“The team worked incredibly hard on designing the new Terraclaw range and have delivered two outstanding running shoes that will perform on the widest range of trails imaginable.”
Weighing just 220g, the shoe features inov-8’s trademarked RAY-WRAP lacing system, which aligns with the foot’s first metatarsal to provide a close fit, while its X-LOCK welded overlay holds the foot in place.
The wider toe box allows the toes to splay and inov-8’s patented DYNAMIC FASCIA BAND, embedded in the midsole, helps maintain stride efficiency and delays the onset of fatigue.
The DUAL-C outsole features a hard sticky rubber compound in areas of high wear along the gait cycle. A softer, super-sticky rubber enhances grip on technical terrain.
Careful positioning and spacing of the multidirectional cleats maximises grip and ensures the quick release of any debris.
Now in its 60th year, Red Dot scrutinised a record 4,928 products from 56 countries.
Assessment criteria include degree of innovation, functionality, ergonomics, durability and ecological compatibility.
