New partnership between ASICS and the IAAF

ASICS and the IAAF have announced a new partnership.

ASICS will be present at, and involved in, all IAAF World Athletics Series events, including the 2017 IAAF World Championships in London, GBR (August 4-13) and the 2019 IAAF World Championships in Doha.

As part of the agreement ASICS will kit the officials and volunteers at all IAAF World Athletics Series events.

Motoi Oyama, ASICS president and CEO said: “We hope to both develop excellent products and contribute to the growth of the sporting world as a whole by supporting athletics around the globe as an official partner of the IAAF.”

Sebastian Coe, IAAF President, said: “Global athletics starts a new chapter based upon solid foundations of modern governance and a renewed determination to protect and promote clean athletes.

“We are delighted to have attracted ASICS, a world class sportswear designer and manufacturer, as our latest official IAAF partner to share this new journey with us.

“This agreement is a huge endorsement of a bright future for athletics whose universality and diversity makes it a natural partner for a global corporation like ASICS.”

The deal was brokered by the IAAF’s long-term, commercial partner, Dentsu Inc., in close collaboration with the IAAF.

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