New SIA category

In recognition of technology’s importance to sport, the Sport Industry Awards 2008 has introduced a new category to reward such advancements – The Lenovo Technological Innovation in Sport Award.

In considering nominations for the new award, the Sport Industry Awards judges will be looking for a technology-driven product or service that shows a demonstrable benefit to a sport and its participants, as well as proving commercially successful for the company concerned. Effective marketing of the product and a real innovation in its premise will also be foremost in the judges’ thoughts.

To put forward your entry for The Lenovo Technological Innovation in Sport Award, or any of the other categories for the Sport Industry Awards 2008, visit

The deadline for entries is Thursday, December 13. Winners will be announced at a lavish star-studded ceremony on May 1, 2008.

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