New trail running area announced for OTS 2023

Running Industry Alliance (RIA) has announced a partnership with the Outdoor Trade Show (OTS), which includes a dedicated RIA member area and hub with a focus on trail running at OTS next June.

OTS is the UK’s only outdoor sports trade show, in partnership with the Outdoor Industries Association (OIA) who is also an Alliance Partner of RIA with a new working partnership between the two organisations announced back in June.

OTS is well established with the 17th edition of OTS taking place from 13th to 15th June 2023 at the Exhibition Centre Liverpool.

This partnership with OTS has been built for the benefit of RIA members, the industry, the outdoors, trail running and buyers attending the trade show, with a collaborative approach across alliances and associations.

The Trail Running area at OTS will give RIA members a number of benefits including:

• Opportunity to exhibit at a dedicated outdoor sports trade (B2B) show timed perfectly for SS24 sell in

• Special RIA member booking rates for OTS

• Showcasing their brand in an inclusive RIA member area and collective space purely dedicated to trail running

• “Stronger Together” approach for RIA Members to access and activate together in one space, creating new reach to buyer opportunities

• Access to RIA Hub, hosted by and with support from the RIA team throughout the show

• Networking opportunities with like-minded organisations and individuals

• Expansion opportunities for OTS 2024 with RIA

• Opportunity to be part of the success of the UK’s only dedicated outdoor sports trade show with RIA

All RIA members interested in exhibiting in the collective RIA trail running area should email for further details.

Co-Leads Rebecca Richardson and Jonathan Midwood from RIA said: “We are delighted to announce this progressive partnership which supports RIA Members by utilising the RIA Trail Running Area at OTS. June is the perfect time for SS24 sell in and in such a great location at Exhibition Centre Liverpool, which proved a winner in 2022 for exhibitors and visitors with year-on-year increase in attendance and buyer spend. The Outdoor Trade Show (OTS) is the UK’s only dedicated large scale outdoor sport and leisure focused trade show, and Running Industry Alliance is proud to create a Trail Running Hub for RIA Members, supporting the industry, creating new opportunities for RIA Members and working closely with OTS and OIA amongst other trade associations showing “Stronger Together in action.”

OTS Organisers, Alasdair Scobbie and Marta Williams from MCS PR & Events said: “OTS caters for many different segments of the overall outdoor market and we are keen to keep on expanding into new and associated product areas. We are so pleased to announce the latest collaboration with RIA which provides a dedicated hub within the show for specialist trail running brands. This new dynamic will attract new brands and a different profile of retailer buyer to the 2023 show and we aim to build on this in the future.”

The Outdoor Trade Show (OTS) is the UK’s only large-scale trade show for the outdoor sports and leisure market and represents a fantastic opportunity for retailers, of all sizes, to see the latest products, technical innovations and designs for the coming seasons from all the top brands in the market.

With a mix of different brands and product ranges from the outdoor, running, hiking, climbing, camping and watersports markets, OTS provides a cost-effective platform for the UK outdoor trade, offering an environmentally friendly alternative to international shows for brands and retailers who want to reduce their carbon footprint and maximise their return on investment.

Running Industry Alliance (RIA) is an independent National Trade Organisation built for the UK & Ireland Running Industry with the aim to collectively help its members to drive the Running Industry forward to improve the Sport and Business of Running. Its annual member-only The Running Conference takes place at Loughborough University from 11th to 13th December 2022.

RIA Members and Alliance Partners can be viewed here:

For further details about the Running Industry Alliance, membership and all other info please go to and follow the LinkedIn open company page.

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