Nike to replace adidas as exclusive oncourt uniform and apparel provider to the NBA

Starting from the 2017/18 season, the eight-year global merchandising and marketing partnership also includes the Women’s National Basketball Association and NBA Development League.

The deal means Nike will become the first NBA apparel partner to have its logo appear on the league’s uniforms.

In addition, the brand has bought the rights to design and manufacture authentic and Swingman jerseys, as well as oncourt warm-up and shooting shirts.

“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” NBA commissioner Adam Silver says.

“As our exclusive oncourt apparel provider, Nike will be instrumental in our collective efforts to grow the game globally, while applying the latest in technology to the design of our uniforms and oncourt products.”

Nike has been a global marketing partner of the NBA since 1992 and a marketing partner of the WNBA since its inception in 1997.

adidas announced it would not be renewing its partnership with the NBA last March.

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