Muc-Off, the independent UK-based bike care and athlete performance specialist located in Poole, Dorset, has reported significant year on year growth for 2017, comfortably breaking through and exceeding £10m in annual turnover.
The company, best known for its bright pink bike cleaner, has driven growth through increased sales in the UK, international expansion and market leading innovation, most notably with their game changing NTC chain and NTC lube, products that were developed with Olympic Athletes, World Tour Cycling Teams and leading sporting bodies.
Alongside the core business, growth continues to come thick and fast within Muc-Off’s motorcycle offerings and active skincare range, Athlete Performance. Muc-Off have invested in a dedicated brand ambassador team who will be on the road in 2018 supporting UK retailers with store events, providing product knowledge and best in class in store execution.
David Parsons has joined from British Cycling as Global Head of Partnerships and Sponsorships to lead Muc-Off’s work with the world’s best athletes. Having supported Team Sky through their successful 2017 season and recently partnering with Team Dimension Data for Qhubeka, Muc-Off have strong partnerships across multiple disciplines with headline sponsorships of Transition Muc-Off Factory Racing and Pata Yamaha Official WorldSBK Team.
Alex Trimnell, Managing Director at Muc-Off said: “We continue to work closely with the world’s best athletes and teams, combining insights from the road and trail with our industry leading R&D capabilities, we continue to produce truly innovative products that not only produce results in the highest level of competition but for the general consumer who wants to perform at their best.”
The market leading company have an incredible innovation line up for 2018 and whilst these are being kept under wraps, they are guaranteed to take the market by storm with Muc-Off on track to exceed 30 per cent growth in 2018. Supporting Muc-Off’s growth is a much stronger distribution network in both the UK and US with recent partnerships being formed with Silverfish (UK) and QBP (US).
Mike Cook, Global Sales & New Business Development Director at Muc-Of, said: “Adding QBP to our existing partners in the US and switching to Silverfish in the UK gives us a significantly stronger global distribution network than we’ve had in previous years, not only giving us an uplift in new business but we’re also seeing existing IBDs leverage the better service provided by our increased network.”
Increasing investment in all areas of the business and unshaken by the current economic climate, Muc-Off’s Managing Director, Alex Trimnell continues to lead Muc-Off’s aggressive expansion with laser focus: “With an incredible 2017 result behind us that saw us smash our sales targets and increase profitability, 2018 is going to be a massive year for us. Industry leading innovation including our NTC chain and fully customised Bucket Kit combined with our expansion into the US and key European markets will see us continue to dominate the bike & rider care markets. With consumers spending more on maintaining their pride and joy, Bike care continues to perform really well and along with strong innovation launch plans within Motorcycle care and our luxury active skin care brand, Athlete Performance, we’re just getting started.”
