Nottingham Forest are ready to rekindle relations with Adidas in what is expected to be a bumper deal, according to reports.
Forest, who currently have a kit sponsorship with incumbent supplier Macron, are looking to cut ties and end their existing deal with the Italian company that runs until 2025.
And now it seems that Adidas will get the chance to work again with Forest in a deal that is expected to kick in in time for the start of the 2023/24 campaign.
Previously Adidas sponsored Forest from 2013 to 2018, and before that, they were emblazoned on the Midland outfit’s kit during the halcyon years of 1979 and 1980 when they lifted back-to-back European Cups under the tutelage of Brian Clough.
It is thought Forest want a return to the glory years, but a prospective deal with Adidas isn’t dependent on whether or not they stay afloat in the Premier League.
Generally, over the past decade with more money being pumped into the Premier League, the top clubs and players have been able to capitalise. That includes Manchester City hitman Erling Haaland, who will become the face of Nike football after recently signing a lucrative deal, ending constant speculation over who he will commit to in the long term.
With more backing from the fans and board, football clubs have been able to flex their financial muscle, and this isn’t just reflected by the swathe of commercial deals. It has also become evident in the gambling industry where football clubs have created sponsorship ties with gambling companies.
Same goes with the casino sphere, where there has been a concerted effort to create football-based slots to cater to the whims and tastes of the huge fanbase. Indeed, there will be players clamouring to play celebrated slot titles such as Football Finals X Up, Football Glory, and Football Star Deluxe which they can find at leading UK casino bonus sites like LeoVegas.
As far as Forest is concerned, the chance to join forces with Adidas once again is arguably too good to turn down.
Although things on the pitch may be slightly precarious as they have slipped into the relegation zone, it looks like a different tale off it.
While there were a whopping 22 acquisitions made over the course of last summer which might have raised eyebrows among some fans, a record-breaking sponsorship deal with Adidas, aside from its sentiment, could be viewed as a step in the right direction.