NPD launches footwear tracking service

Based on sales data provided to NPD by key retailers, including JJB, JD, Foot Locker and Decathlon, the new service provides a detailed market view of the participating retailers for the industry.

Information such as sales trends at market and category level, manufacturer market shares, plus top-selling models are all available. Data is delivered monthly, approximately three weeks after the end of each month.

The service enables both manufacturers and retailers to measure their position within the market, identify market shifts, track item performance, determine range gaps by price point versus competition and observe manufacturer performance and key business drivers.

For more information call 01932 355580 or email

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