Joao Da Silva, Director Nutrabolt Europe, has relocated from Madrid to London to launch the nutritional life science company’s European head office and support its ambitious growth plans in the UK.
Nutrabolt is an innovator of performance lifestyle products including brands such as Cellucor, Fitjoy, Royal Sport Ltd and Scivation and is globally recognised as a leader in sports nutrition.
Da Silva said: “This is an exciting move for both myself and Nutrabolt – we look forward to growing our market share and challenging the leaders in the UK and Europe. Nutrabolt has already experienced 75 per cent year-on-year growth on 2016 and 35 per cent year-to-date growth organically, so given we now have a new head office and significant marketing support, it is with confidence that we push to have the number one brands in the region.”
Da Silva, originally from Sagres in Portugal, will set up Nutrabolt’s European head office in Chelsea from where he will manage business operations, including the launch of its new pre-workout range – under the Cellucor brand – C4 iD Series.
C4 is a premium performance energy product aimed at everyone from beginners to elite competitors. It is currently the number one selling pre-workout range in the United States and Nutrabolt has ambitions to make it the market leader in the UK.
Sports nutrition is a fast-growing market that has moved into the mainstream domain – the category is set to continue to see strong growth over the forecast period, with a CAGR of 12 per cent in value terms at constant 2016 prices.
