Nuun and 2pure Partner from April 2021

2pure is excited to announce our partnership with Nuun. We will work together to further develop and build the market-leading hydration brand in the UK and Ireland.

Nuun CEO, Kevin Rutherford had this to say;

“We’re so excited to join forces with 2pure to expand our impact and inspire more movement through better hydration in the UK and Ireland.”

George Bowie, Founder of 2pure added:

“Having always admired Nuun for their pioneering work in developing the hydration category, it is a real privilege to get the opportunity to work with the brand. We are excited by the challenge of educating the consumer on the benefits of Nuun, to drive the demand not just for sport, but for improving hydration and wellbeing in everyday life.”

2pure’s multi-channel distribution model across Cycle, Run, Outdoor, Grocery and Pharmacy provides the expertise and relationships to continue the mission of Nuun to keep everyone as hydrated as possible.

Nuun is a company dedicated to keeping you hydrated as humanly possible. They began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, climber, mother at a time- the list goes on, join us!

Nuun has become a key product for more and more people in the UK, and 2pure is excited to expand the UK product offering and growth into new marketplaces, including offering a direct-to-consumer platform for the UK which launches in early May 2021.

2pure will reach out to all current Nuun stockists to offer support during the distribution transition. For trade enquiries and if would like to become a stockist, please contact our sales team at the details below.

Tel: 0131 449 4147

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