Oakley’s newly reimagined Covent Garden store is now open. To celebrate, Oakley is hosting a reopening party on September 20th, 2024, from 14:00 – 18:00, featuring England striker and Team Oakley athlete Alessia Russo.
The party is open to the public. Fans will get the opportunity to meet Alessia herself on a first-come, first-served basis. BBC 1Xtra’s Tiffany Calver will be DJing. T-shirts and tote bags will be screen-printed live, and unique gifts will be available with purchases.
The reimagined store includes an all-new layout and design features inspired by Oakley Sport and an Oakley Prizm Experience Booth, Custom Lab and VR Station. The historic destination showcases Oakley’s DNA through a museum of celebrated products that nod to monumental moments in the brand’s history. It also houses an extensive selection of best-selling eyewear, such as Sphaera, Kato, Sutro, and Holbrook, apparel, footwear, accessories, and more, making it an ultimate destination for Oakley fans.
Oakley Covent Garden, 1-4 King Street, London WC2E 8HH, UK | (+44) 2073956070.
To learn more about Oakley Covent Garden’s offerings and hours, please visit stores.Oakley.com.
Oakley was founded in 1975 and has since created and designed thousands of new eyewear styles, pushing the boundaries of performance and style.
