
The brief includes managing Odlo’s UK press office covering trade, specialist and consumer media across both men’s and women’s sectors.
The remit also encompasses the promotion of Odlo’s new AW14 marketing campaign, ‘The Art of Layering’, as well as launching an ambassadorial programme with the brand’s global athletes.
Renowned for the three-layer principle incorporated into its base layers (warmth, comfort and performance), Odlo’s outerwear range for AW14 includes a hybrid active lifestyle and urbanwear collection.
Matteo Twerenbald, Odlo’s international marketing director, says: “Brandnation’s wealth of sports and outdoor knowledge and experience, together with their extensive lifestyle media connections, makes them the perfect partner to realise Odlo’s visions and brand objectives.”
Brandnation’s managing director, Mary Killingworth, says: “Odlo will be launching an extensive new product range for AW14 that will enthuse both media and consumers.
“Working with Odlo’s UK and international marketing team, we have ambitious plans to engage a wider mass audience while maintaining the core identity and credibility of the brand.”