Odlo appoints new CEO

Christophe Bézu (pictured) will replace current incumbent Jonas Ottosson at the end of July

Frenchman Bézu has 24 years’ experience in the sports apparel industry.

He was managing director of adidas Asia Pacific from 2003-2009 and became the brand’s chief ecommerce officer in 2010.

Bézu joined Esprit as chief wholesale officer in 2011 and was appointed managing director for Europe and emerging markets in 2013.

He joined Odlo as a non-executive board member last January.

Ottosson has decided to return to Sweden with his family in order to pursue new challenges.

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