Odlo has signed a three-year partnership with North Wales event organisers Always Aim High Events to be their official apparel partner.
The partnership will also see Odlo become title sponsors for the brand new Odlo Coed y Brenin Trail Duathlon in Mid Wales as well as for the run leg of the 2018 Cardiff Triathlon in June. As the engineer of active layers since 1946, Odlo will be providing apparel and prizes for the events in addition to offering their new custom cycling range via Always Aim High for clubs looking for high quality and fully customised team branded kit.
James Clark ,UK & IRE country manager, said: “Teaming up with Always Aim High is a great partnership for Odlo UK as we look to re-build the brand in the UK and help drive our exceptional product offering across running and cycling. Having been part of their events previously, they are recognised as one of the most professional events companies in the UK.
“Our brand synergies align us perfectly and I am excited to start with the team over the next three years. Being part of the Cardiff triathlon as a title sponsor and our own headline event in such an iconic location like Coed y Brenin is hugely exciting.”
Adam Lemalle, head of marketing and communications for Always Aim High Events said: “We are delighted that Odlo UK has chosen to partner with our events for the next three years. Having Odlo UK as the title sponsor for the brand our Coed y Brenin Trail Duathlon is a perfect fit for this brandnew race in what was recently voted the UK’s number one trail centre.
“The partnership for the Cardiff Triathlon run section further cements the triathlon as one of the standout highlights of the European racing calendar, and with Odlo UK’s involvement, we feel the Cardiff Triathlon will push on to become a truly world class triathlon race.
“Having worked with the Odlo team in the past, we’re sure the team can help to make all of Always Aim High’s events reach a new standard in 2018 and beyond.”
Born in Norway and engineered in Swizerland, Odlo has a long experience in helping high-performance events such as Tortour in Switzerland.
