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OIA announces a members forum on counterfeiting

Are you protecting your brand or brands which you represent effectively? Are you aware of the different ways your IP can be stolen and your customers misled?

The world of counterfeiting and intellectual property theft is ever-evolving and advancing. To provide members with important insights and preventive measures, the OIA has teamed up with one of its members SnapDragon Monitoring and the intellectual property law firm UDL to deliver this all-important forum.

The forum takes place on October 24 in London, starting at 12.30pm with a networking lunch and will finish at 3:30pm and is completely free to attend for all OIA members. The OIA would also like to invite non-members from across the outdoor industries to attend the event, all non OIA members will be required to pay a £20 fee which will be used to help cover the cost of the event.

The presentations will cover all aspects of intellectual property rights and infringements including trademarks, design rights and copyrighting so counterfeiting of physical products as well as other forms of IP theft will be discussed. Due to the range and depth of the topics discussed, the forum will appeal not just to manufacturers, retailers and distributors but also all manner of service providers, charities and non-profits.

OIA members forums are fantastic events to interact and network with colleagues from across the outdoor sectors while gaining key insights on topics that directly effects UK and European businesses and the economy.
Spaces are limited, register your place by emailing bookings@theoia.co.uk. For more information visit theoia.co.uk/members-forum-counterfeiting.

THE CURRENT STATE OF AFFAIRS
Counterfeiting is a global problem that’s threatening nearly every consumer product across every category and it’s on the rise. Counterfeits, typically manufactured in Asia (China and Hong Kong accounting for 84 per cent of all fake good production), are growing at an incredible 15 per cent per year.

The EU office for Intellectual Property (EUIPO) states, ‘the world-wide volume of trade in counterfeit goods is estimated at $509 billion, amounting to 3.3% of world trade (up from 2.5% of world trade in 2013)’. Closer to home, EUIPO states that the imports of counterfeits into the EU from the rest of the world are now estimated at EUR 121 billion, or 6.8 per cent of total EU imports.

Several sources also report:
 The manufacture of counterfeit clothes and accessories takes out €26 billion from the European fashion industry every year (EUIPO, 2019).
 A EUIPO report estimates that counterfeits in the fashion sector account for about ten per cent of the total sales (EUIPO, 2019).
 While counterfeits can impact a brands revenue and reputation, for their consumers the impacts can be significantly more severe, often putting their health and safety at risk (EUIPO, 2016).
Economic loss per industry sector in million Euros, based on EUIPO figures (EUIPO, 2019).
 A staggering 6.8 per cent of non-EU imports into the European Union are fakes and infringements. In 2016, over of half of seized fake goods were found in Germany, Italy, Switzerland and France (Financial Times, 2019).
 The most recent Global Brand Counterfeiting Report stated that the current global value of counterfeits was more than $1.2trn, with predictions suggesting it would pass $1.82trn by the start of 2020 (iNews, 2018).
 In the UK, it has been recorded that due to a rise in counterfeits in 2013, approximately £4bn of tax revenue was lost and over 60,000 jobs (iNews, 2018).
 Of all social media transactions recorded in the UK in 2017, 17.5 per cent of them were counterfeits. A shocking, 88 per cent of these transactions were from consumers who knowingly purchased an infringing product (IPO, 2017).

Traditionally, this has been an issue that’s impacted other sectors such as the fashion and sports markets. However, with participation in outdoor sports growing and its clothing becoming more popular on the high street, we are seeing more and more counterfeit products. And it’s not just clothing and accessories, we are seeing counterfeits of safety equipment and digital products too.

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