Optimum Sport is to present its cycling range at The Cycle Show, Birmingham NEC, on September 26-29.
Demand for the range from both retailers and consumers has grown since it was launched last January at The London Bike Show and ISPO MUNICH.
The biggest cycling show in the UK, in 2012 The Cycle Show attracted 25,000-plus visitors over three days.
Sean Deane, Optimum’s operations manager, says: “We have only been in the cycling sector for a relatively short period of time and already have had huge interest from consumers and independent retailers alike.
“With this in mind and to push even further our commitment to the brand in this sector, it was an obvious choice to attend the biggest cycle show in the UK.”
