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Osprey appoints new head of marketing

Osprey Europe strengthened its senior management team by appointing Gary Burnand as head of marketing.

Burnand brings a wealth of global brand marketing, commercial and eCommerce experience gained in previous senior roles at VF Corp, Barbour and Levi Strauss & Co.

Burnand said: “I am truly excited to be joining the great Osprey brand for the next stage in its growth journey. Osprey has been leading the way in packs for forty five years in design, functionality and sustainability. We have incredible momentum built on our vibrant team and pioneering culture.

“We are now building on our Outdoor technical capability with further expansion into Travel and Lifestyle sectors.”

Jonathan Petty, managing director of Osprey Europe said: “I am delighted to welcome Gary to Osprey Europe to lead our Marketing department. Gary brings a wealth of consumer-facing marketing experience, building brands such as Barbour, Wrangler/Lee, Levis and Kraft across Europe.

“I am confident that he will help to further elevate the Osprey brand as we continue our journey to be the No. 1 pack brand in Europe.”

Gary will be attending the upcoming OutDoor by ISPO 2019 show.

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