OTE Sports, the British creators of award winning performance nutrition, have appointed ZyroFisher as their exclusive distributor for the UK and Ireland.
OTE Sports launched in 2013 with a range of nutrition products that are naturally flavoured and highly functional.
ZyroFisher is the UK’s leading distributor of parts, accessories and clothing to the UK and Irish cycling markets.
This follows Zyro’s acquisition of Fisher Outdoor Leisure to create an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers.
Sitting within the Fisher portfolio, OTE Sports will be serviced by a highly experienced team of territory account managers and Ben Stowe will serve as the brand manager in the UK.
Matt Harrison, OTE managing director, said: “This partnership is a natural step in the growth of our brand and the support of ZyroFisher will enable us to maximise our potential in the market>”
Nikki Hawyes, head of brands – ZyroFisher, Fisher Portfolio, said: “As a young and growing company, OTE Sports are helping to make using sports nutrition simpler and we are looking forward to working with them to help consumers fuel, perform and recover better.”
Initial stock will be available from ZyroFisher from January 2017.
