More people are going outdoors and are increasingly choosing to participate in multiple activities during one day, according to a new report that highlights the changing habits of the UK’s outdoor consumers. ‘Shaping the Future’ has been commissioned by the Outdoor Industries Association (OIA) and canvassed the views of over 10,000 individuals across the UK.
Although walking remains the most popular outdoor activity (91 per cent participate regularly), large numbers of consumers are also regularly road cycling (29 per cent), mountain biking (22 per cent), mountaineering (15 per cent), off-road running (13 per cent), skiing/snowboarding (14 per cent) and climbing (13 per cent). In addition, family camping trips are becoming more popular than ever, a trend partly driven by the economic downturn. The report also identifies changing attitudes to environmentally friendly outdoor products, with the majority of respondents stating that they are willing to pay more for ‘green’ kit.
