Partnerships key to growth for London Triathlon over the next few years

London Triathlon will be back bigger and better in 2019 under the new ownership of Limelight Sports.

The iconic triathlon that attracts over 11,000 athletes and Limelight Sports are looking to grow the event significantly over the next few years.

Craig Dews, chief executive Limelight Sports Ltd, said: “Limelight Sports are excited have taken over ownership of the London Triathlon to compliment our event portfolio that include Etape Caledonia and Blenheim Triathlon.

“We have very clear objectives in 2019 and that is around building strong partnerships with the likes of Triathlon England and our commercial and charity partners. We believe this will in turn drive participation growth at a time when triathlon in seeing a resurgence on all levels.”

Once again, the event combines four distances, Super Sprint, Sprint, Olympic and Olympic Plus taking place over two days on July 27-28. Sunday’s Westminster’s route enables athletes to race around iconic London landmarks such as Big Ben followed with a short lap turning at Billingsgate.

With two new opportunities for athletes this year, London-based athletes will be able to use this London Triathlon as part of the London League and a new partnership with British Triathlon There is also a big focus on getting new athletes into the sport with plenty of opportunities within the Super Sprint distance.

Secondly, over 500 corporate participants took part in the 2018 event, and Limelight Sports will build on this over the next few years. This will mean developing a stronger corporate offering in 2019, unique corporate waves will take place on the Saturday, providing a fantastic day experience for companies of all sizes.

Supporting these events is the Weekend Warrior challenge, the ultimate test of endurance. Warriors must complete as many triathlons as possible during the racing hours, across both days of the weekend. The winner is the warrior to complete the furthest distance. The current record is held by Chris Dunn who completed a total distance of 246km over the weekend.

Commercial partners in 2019 include Zone 3, PedalSure, Tenzing, Hoka One One, RG Active and Find A Race. Like all of Limelight’s event portfolio, charity partnerships are at the forefront of the event with Macmillan Cancer Support and Great Ormond Street Hospital Children’s Charity as the gold charity partners.

A mass participation event not to be missed in 2019 and the coming years

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