Pentland Group has completed its acquisition of Canterbury from JD Sports following approval from JD’s shareholders.
Andy Rubin, CEO of Pentland Brands, says: “This is an exciting opportunity to develop the world’s original and leading rugby brand.
“Its technical and lifestyle products are worn by millions of players and rugby fans throughout the world.
“It’s an important addition to our portfolio of global brands in sports, outdoor and fashion.
“We will now work together with the Canterbury team on how to continue to build the brand in the lead-up to the 2015 Rugby World Cup and beyond.”
Chris Stephenson, Canterbury’s CEO, adds: “Pentland is in the business of building global brands and has an impressive international trading network.
“We will be working closely with the team at Pentland to develop further our brand positioning, product offer and international business opportunities.”
Canterbury is the official kit partner to the Springboks and Scotland.
It has recently secured a long term partnership to become the official kit partner to the RFU.
Canterbury will be launching the new England rugby kit at the Drybrook Rugby Club in Gloucestershire on September 19.
