Pep Guardiola becomes GORE-TEX ambassador

The four-year deal means Guardiola will be the lead spokesman for GORE-TEX and his image will be included in print and online communication, as well as in retail promotion material for Gore fabrics products.

According to the brand, the Bayern Munich manager is a long-time fan of its apparel and footwear.

Christian Langer, global leader Fabrics Division at Gore, says: “GORE-TEX products are the result of dedicated and passionate efforts.

“Our goal is to constantly push the boundaries of innovation and to provide products that offer high performance for consumers, so that they are able to stay out for longer.

“The partnership with Pep Guardiola is a perfect match between our company’s and brand’s core values and Guardiola’s professional philosophy and track record.”

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