Canterbury is offering England rugby fans the chance to secure a backstage pass to the official England rugby World Cup shirt launch at Twickenham by pre-ordering the ‘greatest shirt never seen’.
While its design remains a closely guarded secret, every fan who buys the shirt ahead of the launch will be entered into a draw to attend the unveiling event, meet some of the England players and take a tour of the Twickenham Stadium changing rooms
Fans will be able to choose from different versions of the new shirt, including the Pro shirt, a replica version of the shirt worn by the players, and the Classic version, which is a new take on the traditional collared rugby shirt.
They will also have the chance to own a piece of Rugby World Cup history by purchasing the limited edition Commemorative RWC Test Shirt, a special version of the match shirt worn by the England team.
2,015 of these special memorabilia items will be made available to supporters through selected retailers.
Canterbury CEO Chris Stephenson says: “Having supporters at the official launch of the England shirt demonstrates how the fans are at the heart of our campaign.
“Having a chance to meet the players who’ll be carrying the nation’s hopes this summer is a wonderful opportunity that we’re proud to share with England rugby fans.”
